About Röyk

Röyk is a swedish brand and was founded in 2010 when our first product, a hoodie with a unique, patented design won first prize at the innovation contest, ’Innovation for Extremes’. The award gained much attention from both media and retailers and hence the brand Röyk, focusing on sustainable and functional products for outdoor life, was created. The name "Röyk" originally derives from the expression "röjåk" which was popular among Swedish "ski bums" in the French Alps in the early 2000's.

Sustainability is in our DNA. For instance, we piloted an initiative working to establish an infrastructure to help salvage all the Swedish wool that is discarded or incinerated together with fashion brand Filippa K which resulted in our trailblazer, the Norrby Wool Sweater. We were also the first brand in the industry to make outerwear from 100% bio-based materials made from castor beans, and our iconic Badland Merino Jacket has been awarded with respectable awards such as the ISPO Eco Achievement Award and the Scandinavian Outdoor Sustainability Award. The Scandinavian Outdoor Group also awarded Röyk with the greatest of their sustainability awards at ISPO, the Overall Sustainability Winner.